The Significance Of Outer Space Tourism Marketing Essay

The Signifi trampce Of Outer dummy Tourism Marketing EssayOuter lieu touristry is non such a novel idea, after all. In 1954 Thomas stimulate of Great Britain offered a lunation Register. Potential post tourists could purchase options on the earliest available moneymaking(prenominal)-grade lunar tour, and more than than one super acid people signed up, although Cook reportedly did no advertising (Eilingsfeld and Abitzsch, spot Tourism, 1993, 1).In 1968, after the motion picture 2001 A billet Odyssey unbalanced the public imagination about plaza, airlines such as Pan the Statesn (Pan Am) and Trans World Airline (TWA) began taking reservations for travels to the moon. A paltry $5 got you a spot on the waitinglist (Anderson, lay Tourists, 2005, 11). The only out place tourists to date were DennisTito in 2001 and Mark Shuttleworth in 2002. In 2003, Russian distance officials and employees at Space Adventures denote plans to send four tourists to the world(prenomina l) Space transport aboard Soyuz missions by 2007 (Anderson, Space Tourists, 2005, 15)Travelling to length is not exactly a stroll to the park, just it is no protracted a journey confined to the imagination, either. Knowledgeable instructors argon ready and impart to help, advanced simulators atomic number 18 accessible, lengthports abound, and parvenu placecraft atomic number 18 making the trip easier and more comfortable than before Space Tourists, 12)Near-term projections for the emergence of a feasible satellite blank shell tourism industry are very encouraging, interpreted at plaque value.Near-term projections for the emergence of a viable outer seat tourism industry are very encouraging, interpreted at face value. pure astronomical has purchased five stationcraft for $120 cardinal from space pioneer Burt Rutan, and expects to begin operations in 2008. new astronomic sources deed of conveyance that 38,000 people set out paid deposits towards the $120,000 ti cket, and that ninety passengers develop paid in full in advance (Radliffe, The News, 2006, 3). According to another report, it aims to eventually souse 10,000 passengers into space eachYear (Webb, Spaceports Next, 2006, Al). By 2020 in that respect might be 430 such tlights annually, according to one study, creating $550 million to one billion dollars in local revenue and 4,000 jobs. This estimate excludes the employment of 2,500 bodily structure workers generating about $350 million in local spending during the building of the spaceport (Webb,Spaceports Next, 2006, A2). Collins et. al (1995) claimed that if cost per person were in the $10,000-20,000 range, approximately cytosine million people in Japan, the U. S. and Europe would be allowing outer space tourists (Demand for, 3). The Futron Corporation (2002) analysis. Space Tourism Market Study, decided that by 2021, there couid be 15,000 outer space tourists annually, resuiting in $700 million in revenue (2). Tens of millio ns of secret citizens in the United States trust to travel into space, far more if the global grocery store is addressed, Aldrin and Jones (2002) suggested (Changing the, In Hudgins, Space, 180).Spencer and Rugg (2004) predicted Space Tourism, 56). Edward L. Hudgins, one of the more or less esteemed individuals involved in outer space activity, concluded that Space tourism indeed seems to be a potential killer application that pass on offer opportunities and incentivesto the cloistered sector to develop low-cost access to space and places in sphere for underground adventurers to go(Space, 2002, xxi).It has been concluded that the main barrier to outer space tourism demand is the price point, while the major barrier to sum up is start-up cost. With current technology and systems, space public life is too expensive for most people. However, becomingly capitalized space tourism firms could begin operations gradually, and oer clock time expand operations to the point wherepe r-person prices would be more affordable. The key to adequate capitalization whitethorn well be investor relations, since existing space tourism firms beat found it difficult to attract sufficient capital for start-up needsAnother expert analysis offered a rather gloomy conclusion, Unfortunately, the give tight payload market and the glut of existing launch vehicles agent that whatever space launch parvenu start-up is doomed to encounter heartrending difficulty in raising venture capitalOne function is certain. The very future of the outer space tourism industry may face on public relations, including Promotion, Marketing in the public eye(predicate) Relations, Lobbying, Investor Relations, Coalition-Building, Crisis Communication and Public Information.A ZOOMWITH A VIEWSpace tourism may becloser than you thinkBy David WadeTEN age AGO, SPACE TOURISM was the stuff of fantasy. Not anymore. Already three tourists have paid $20m (12m) each to spend a week aboard the multina tional Space rate (ISS), with many more waiting their turn. You dont have a spare $20m? No matter. Other, more modestly priced options are currently in development, but youll have to join the queue of 34,000 other would-be astronauts.Lets pay that money is no object when it come outs to booking your own trip into space. Would you au becausetically want to just visit the ISS? After all, three tourists have already beaten you to it. How about a vacation that is truly unique? The Russian Space Agency and the Space Adventures travel company recently announced that they could arrangea tourist line of achievement which will circumnavigate the Moon en route to the ISS. The price for the ii seats available on this inimitable voyage is $100m (60m) apiece Better start saving now. taking THE PRIZEOn 4 October 2004, the 47th anniversary of the launch of Sputnik 1, SpaceShipOne was re affianced at a line of longitude of 15km from its White Knight carrier aircraft. 76,000 Newtons of thrust , applied for 84s, then propelled SpaceShipOne to a speed in excess of Mach 3. At an altitude of roughly 80km, the crafts motor cut out, leaving it to continue, without power, to the apex of its trajectory a height of over 112km. To the astonishment of a watching world, the X-Prize competition had been won. The rules of the X-Prize competition were coercive in the extreme stipulating, among other demands, two 100km-high flights to be completed inwardly a fortnight, a vehicle capable of slabbering three people (or at least ballast sufficient to represent three people), and no more than 10% of the dry mass of the vehicle to be replaced between flights. xxvi teams registered an initial interest in competing for the prize, with many proposing extremely outlandish designs, including plans to neuter fighteraircraft and the use of vertical take-off and landing. In contrast Burt Rutan, the designer of SpaceShipOne, plump for by his Scaled Composites team, opted for an approach that was both elegant and simple. Rutans prototypic determination was to go for an airlaunch (from the White Knight carrier aircraft) saving on furnish and dispensing with the need for a launch pad. His second crucial design end was to use a hybrid go up motor.THE MASS MARKETThe intent of the X-Prize had been to kick-start space tourism following the example of early aviation prizes. The disdain still has a long way to go, but its on its way. Virgin Galactic, unveiled by Sir Richard Branson, is a service company that will put away a fleet of SpaceShipTwo vehicles, each carrying five fare-paying passengers. The company is already attracting attention, despite the first flight not being scheduled until 2008. So far, over 34,000 people have registered an interest in the $200,000 (120,000) flights, and over $10m (6m) of hard immediate payment has been paid as deposits. Fortunately, the prospects for space tourism do not depend on anyone winning the ASP. The flight of SpaceShipOn e and the establishment of Virgin Galactic have opened our eyes to the possibilities of commercial human spaceflight. Consumer demand is now pass judgment to start to drive technological progress as much as competitions, just as it did in the aviation industry. The space tourism profession is now firmly into first gear, and will just keep on gathering momentum.David Wade is a Lloyds satellite underwriterand specialist space writerGATEWAYSTO THESTARSworlds first private commercial spaceport in New Mexico Spaceport America will serve clients of Virgin Galactic, who have signed a 20-year lease on the building and have been involved in the design and construction phase. Its astronaut passengers will pay $200,000 a ticket for a threeday event, culminating in a two-hour flight to suborbital space, reaching 110km above the surface at the apogeeTo date, over 450 deposits have been received from people aged from 18 to 80 plus from all over the globe. All have passedmedicals many are wealth y, but not all and they range from single individuals to full-page families. Of Virgins first 100 customers the Founder group 81 have already taken part in centrifuge training that replicates the G-forces expected in flightCommercialization in SpaceChanging Boundaries and Future PromisesANTHONY L. VELOCCI, JRThe concept of private enterprise exploiting space to build and grow thriving business ventures is zero point new. It has been around since 1965. Today, the commercial utilization of space is an essential component of telecommunications, pecuniary markets, and a host of other critical sectors. But now the private sectors involvement in space is fast approachinga new paradigm, courtesy of a growing number of entrepreneurial pioneers, mostly in the United States. They are combining a vision, a can-do spirit up and varying degrees of technical knowledge to set the agenda. A few of them-each a high-profile figure in aerospace circles who have a track record of roily innovatio ns and self-promotion-have been claiming for a decade that commercial space was on the cusp of a new paradigm, but it never quite materialized. That is about to change, and a new era in commercial space is dawning. This is the decade in which skeptics will witness various firsts in commercial space.The PlayersThat the private sector is push the boundaries and are on the thres name of achieving what amounts to a critical mass should come as no surprise to anyone who has been paying close attention. Enabling technologies, such as propulsion and aerodynamics, have made hugeadvances to the point where they can now be adapted to commercial ventures. The private sector also possesses the know-how developed over decades of collaborating with the government on manned and unmanned systems knowing specially for space. Just as the idea of space tourism was unacceptable 50 years ago except to science fiction writers, the evolutionary paths that commercial space could take in the next decade or two might seem equally far-fetched. But the projects currently taking shape are no fantasy. Even the most well-grounded space program veterans agree that space tourism-among other bold new commercial space ventures-is interchangeablely to emerge as a niche but growing industry within the next 10 years.Like any nascent field of commerce, space tourism will begin modestly. As it now appears. Virgin Galactic, a spin-off of Richard Bransons Virgin Group, is apt to occur the way. Within the next year or two, a Virgin Galactic Spaceship will be carried alofr underneath a largeaircrafr agile high above the ground. After it is released, the unusual looking craft will fall freely to a safe altitude and ignite its lift engine to transport eight people on a outline excursion to the edge of space. Two of them will be pilots the other half-dozen will be paying customers. In the meantime, scientists and would-be space tourists are taking a short course in suburban Philadelphia to witne ss what they open for business before the end of the decade.Orbital is collaborating with Russian space agency Roscosmos and Rocket and Space Corp., Energia to develop the Commercial Space Station (CSS), with financing from privateinvestors. The company is working with Vienna-based Space Adventures to market flights to the CSS, with prices comparable to gasifying tourists to the International SpaceStation (ISS)-US$50-60 miUion. That is the corresponding price as top-of-the-line business jets, such as the Gulfstream 650 or the Bombardier global Express. The commercialization of space is a fait accompli, and the thing that will change the whole equation is space tourism to low-Earth orbit, with revenue passengers circling our planet for a couple of days experiencing weighdessness and photographing Earth, says futuristNorman R. Augustine.Space BrandingThe end of the space shuttle era marks a new beginning for the Space Age. A newGeneration of entrepreneurs are working with the worl ds space agencies to bring put through the costs of commercializing the high frontier. By the 2020s and beyond,we could see a historic blowup of human activity in space.The range of new commercial space businesses seems to be expanding almostExponentially.To date, space tourism has been limited to an elite few. The space tourism company Space Adventures has flown a total of seven commercial passengers to the International Space Station aboard Soyuz spacecraft. This level of exclusivity is about to change. In 2012, Virgin Galactic is scheduled to begin suborbital passenger flights, and Bigelow Aerospace plans to have its orbiting hotel operational that same year. Its anticipated there will be world-shaking growth of commercial space tourism during the coming decade. Futron/Zogby estimates that by 2021 there will be 13,000 suborbital passengers annually, resulting in $650 million in revenue. umpteen companies are currently working to make commercial space flight a viable industry. But even once the hurdles of development commercial spacecraft have been overcome, there will still lodge many challenges to protecting the health and well-being of paying space travelers. calamity CAPITALISTSMEET TUE SPACE BILLIONAIRESPaul Allen, co- turn over of Microsoft, founder and chairman of Vulcan Inc., and one of the 50richest people on Earth. As one of six space billionaires who are fueling a new commercialspace revolution, Allen financed the SpaceShipOne spaceplane that won the X Prize. He hashelped to fund the Space- ShipTwo development that will carry Virgin Galactic passengersinto space in 2013. He is also backing Stratolaunch Systems construction of the worlds largest aircraft, which will be powered by six 747 aircraft engines.This vehicle will carry commercial space launcher systems to very high altitude for launch, so dramatically lowering the cost of commercial flight to orbit. Sir Richard Branson, the tycoon at the heart of Virgin Ltd. Branson has worked in pa rtnership with Burt Rutan and Paul Allen to create Virgin Galactic. The space adventures enterprise now has 500 passengers signed up to fly on a suborbital flight to an altitude of more than 100 kilometers (about 65 miles) out into space. This high-risk enterprise is designed to accommodate celebrities like Ashton Kutcher and Victoria Principal, as well as anyone with the money (about $200,000 per ticket) and the daring to want to see our planet against the blackness of the cosmos.Four minutes of weightlessness, some citizen astronaut training, and a waiver of all liability comes with the package.Elon Musk,The young billionaire who founded PayPal and then went on to found Tesla Motors and Space X. He developed the Falcon 1 rocket and is now testing the Falcon 9 launch vehicle with its calculus spacecraft that is designed to fly cargo to the International Space Station (ISS) under contract to NASA as a robotic system. The rocket and the capsule, however, could be upgraded to hold hu man crews, as well. Musk is also a partner with Allen and Rutan in the Stratolaunch Systems venture.Jeff Bezos, the founder of Amazon.com. His Blue Origin spacecraft company, shrouded in secrecy in verdant Texas near the border with New Mexico, is developing launchers that could fly people into space-first on suborbital flights and then to low- Earth orbit.Robert T. Bigelow, the owner of the Budget Suites hotel chain. Bigelow has already launched two private space stations, called Genesis 1 and 2. These orbital stations are based on inflatablesystems technology that was developed but abandoned by NASA. He has plans to launch a private space station in low- Earth orbit that has more inside space than the ISS and could accommodate space tourists who wanted a hotel suite in space, as well as flight experiments. Bigelow has backed a $50 million prize for a private developer who could demonstrate a commercial flight capability to his space station, but his stipulations were sufficiently strict that no one was able to put one over the prize.